|Governor Arnie Provides Good Message, Wholesome Web Chuckles.
||[May. 27th, 2004|07:30 pm]
|[||In the Moment
|||||The Red Hot Chili Peppers - Soul to Squeeze||]|
I just turned on the television and caught the newest ad in the "Buy California Grown" ad campaign.
The ad delivers the pitch through the voices of Califronians, and they cap it off with Governor Arnold Schwarzenegger's delivery of the slogan.
While unintended, the voice and image of Governor Arnie brought a good-hearted laugh from me.
This article describes the new campaign to buy "Californian Grown" food.
From the article, here's a choice paragraph with a quote from Scott Horsfall:
"He's not a celebrity; he's the governor," says Scott Horsfall, chief operations officer of the Buy California Marketing Agreement, which buys the ads using federal and agricultural industry money.
I beg to differ, Mr. Horsfall, with due respect. Don't deceive . . . Arnie was a celebrity before he was governor. He continues as a celebrity, and he will be a celebrity. It is why this ad works.
It caused me to take note, and I even went so far as to feature it.