The Chapter List, as follows, from my copy:
1 Dynamics of Plot (this was choice information . . . it goes into the classic 'W' plot, followed by simple short story rise to climax and quick-wane plot, and it treats episodic, hourglass, and circle plots in brief, which are more complex and interesting forms of story structure).
2 Viewpoint: The Magic Key to Publishing (this chapter is well-worn . . . I am very adept at 1st, 2nd, 3rd person ideals, and I've always been a fan of the idea of situationality).
3 How to Open A Short Story or Novel (aka 'Get 'em early and in style because the editors will be less tempted to read the hobbitish 40 pages of initial description in these times')
4 The Art of Creating Three-Dimensional Characters (from what I remember, with an outline sheet construction for helping develop such characters. I have since expanded my study to peoples' journals . . . shh don't tell anyone! :D)
5 How to Create Effective Dialogue (great primer chapter for this subject, and further work can be done by simply developing listening skills, then going out to record conversations of people)
6 How to Develop a Good Style (this less-so, but interesting of chapters . . . I think Lucas is a good example, and most writers will tell you that you're borrowing and sometimes completely lifting other writers, and they were influenced by other writers . . . best advice is know yourself, and you will shine through and be distinct among the masses)
7 How to Create Settings (helping the writer become aware that readers like to know the where, when, and the influence of setting upon story pacing)
8 How to Create the Story: Scene, Summary, and Transition
9 How to Get Back and Forth in Time (I remember reading all of these, just I need to get done with this post!)
10 Theme: What's It All About?
11 Do Titles Really Matter? (answer: no, the editor/producer usually ends up crafting that part, so don't fall in love with your name for it)
12 Research Made Easy (aka walk the walk with your talk)
13 Article Writing: How to Begin (this begins the non-fiction writing section)
14 How to Write the Query Letter for the Article
15 Writing the Article
16 The Art of Magazine Characterization
17 The Interview Article
18 Whom Are You Writing For, and Why? (title is bad grammar, 'To Whom,' Kubis . . . demonstration that not any one book is the definitive writing book)
19 How to Approach a Publishing House (without a drawn firearm, probably best)
20 How To Develop the Nonfiction Book Query and Proposal and the Novel Package, Including Synopsis (good when finishing piece after a few revisions, before submittal)
21 Everything About Literary Agents (read: Watch out for their cut of the income)
22 Whee! You Received a Book Contract, Now What? (aka Celebrate with a bottle of your favorite drink, preferrably alcohol, but don't become Ernest Hemmingway)
The first question in the preface is . . . Why Do You Want to Write?